A bit technical but some people like 301 redirects. Listen to the guy from google and what he thinks.
Put simply a 3012 redirect sends a visitor from the page he or she thought they were going to see to another one. It is popular when SEO companies buy high PR sites and redirect traffic from them to a 2nd site with less page rank.
The idea is it boosts the 2nd site. A bit advanced but often talked about
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